Today's Guide to the Marketing Jungle from Social Media Examiner...
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We're halfway through the week, Pz, how's your marketing strategy holding up? Today's tips and insights will help you fine-tune your approach.
In today's edition:
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Organic social media content ideas
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Hauling your video strategy out of the past
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Becoming the recognized AI expert in your company
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🗞️ Industry news from Meta, X, YouTube, and more
50+ Content Prompts for Organic Social Posts
Need to stop collecting followers and start building an audience that converts? You have to lean into the know, like, and trust concept.
As it turns out, there's a specific pattern to how trust builds online, and it mirrors exactly how we form relationships in real life. First comes the small talk that makes people comfortable, then the big talk that demonstrates your value and makes the offer.
So, how do you map your content to this pattern?
Chelsea Peitz shares a three-part content framework that perfectly matches how our brains are wired to connect—complete with dozens of content ideas that feel authentic without crossing your privacy boundaries. Read more here.
Is Your Video Strategy Stuck in the Past?
Think your video marketing is on point? Think again. The landscape has shifted dramatically, and what worked just two years ago might actually be hurting your brand today.
In this eye-opening breakdown, Ben Amos reveals five video strategies that have officially flatlined in 2025's digital ecosystem. Attention spans are shrinking fast, and platforms like TikTok, Instagram, and YouTube have completely reshaped viewer expectations.
Today's audience isn't just looking for information—they're demanding content that speaks directly to their specific needs and preferences. Generic, one-size-fits-all videos? Dead. Those long-winded talking head monologues? Absolutely buried.
But don't worry—for each outdated approach, Ben offers practical alternatives that you can implement immediately to boost engagement and drive real results. With platform-specific optimizations, these actionable insights could completely transform how your videos perform. Watch more here.
Last Chance: AI Masterclass Tomorrow!
Join our FREE masterclass: 25+ AI Tools That Will Change How You Create Content Forever!
Don't miss this chance to gain cutting-edge insights and hands-on experience with AI tools that will boost your productivity and save you time.
With 74% of marketers planning to increase their AI use this year, ensure you're leading the charge and not falling behind. Your competitive advantage depends on it—secure your spot before it's too late!
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Becoming an AI Expert in Your Company or Industry
Worried you're falling behind on AI while others in your industry are racing ahead? Unsure how to position yourself as the go-to AI resource inside your company—even if you're not a developer?
AI Means Job Security in an Evolving Landscape
AI expertise has emerged as one of the most valuable skills in today's rapidly evolving business landscape.
The business impact is undeniable. According to Chris Daigle, a recent study involving Procter & Gamble found that "an employee who has been properly trained in AI will outperform an entire team of employees who are not using AI." This extraordinary productivity advantage explains why AI-enabled professionals are so highly sought after.
The demand for AI-enabled professionals vastly exceeds the supply, creating unprecedented opportunities for those willing to develop these skills. Daigle notes this gap is widening as businesses realize they need AI expertise.
While many professionals worry that AI might eliminate their jobs, the real threat is being left behind for others who embrace it.
Unlike general AI tools that augment human capabilities, autonomous AI agents will be able to perform complete workflows with minimal supervision. This technological shift is leading to a fundamental reassessment of workforce needs. Businesses won't need as many people as they have in the past.
However, this doesn't spell doom for everyone. Organizations need people who understand their business needs and how AI can address them, and they'll turn to their AI-savvy employees first.
This creates a unique position of job security: being AI-enabled makes you the bridge between traditional business operations and emerging technologies.
How to Demonstrate Your AI Expertise to Your Boss in 15 Minutes or Less
Consider this scenario: Your boss discovers you've been learning about AI and asks you to present a deck on how to use AI in Marketing to your team—in just 15 minutes. Here's how an AI-enhanced approach might look with detailed tool insights:
Ask Perplexity to give you an outline for using AI in marketing. In 60-120 seconds, you'll have a complete research outline.
Copy Perplexity's output and paste it into Gamma. In about two minutes, you'll have a professionally designed presentation you can export in different file formats.
Use Fathom to take notes during the presentation meeting.
After the presentation, upload the transcript from Fathom to ChatGPT or Claude to write a follow-up email:
I need to create an email for the attendees of this meeting. I want my boss to know that I'm eager to assist the team in growing their AI skills. I'm eager to take a larger role with the organization because of what I'm learning about AI.
The AI will produce a professional follow-up email you can immediately copy and paste into your email client.
How to Become a Recognized AI Expert
The window of opportunity to establish yourself as an AI expert in your field is wide open, but it won't remain that way indefinitely.
The good news is that getting started requires minimal investment. Most essential AI tools cost $20-30 per month, and many learning resources are free. The bigger investment is your time and willingness to experiment, learn, and share your knowledge.
Start by identifying tasks you dislike doing and aren't particularly good at anyway. Marketing and creative departments offer particularly easy wins, as AI tools excel at content creation, editing, and ideation tasks.
Pro Tip: Rather than trying to keep up with every new AI release, Daigle recommends mastering a select few tools in each category. If the tool you're using doesn't have an emerging feature, it will soon, making deep knowledge of a few tools more valuable than surface-level familiarity with many.
Establish Your Influence Within Your Company
When you discover useful AI tools, applications, and techniques, demonstrate them with your colleagues. This helps others while positioning you as a knowledgeable resource. Then, when people get stuck with technology issues, they'll come to you for help.
As you implement AI solutions, track the improvements in productivity, quality, and timelines. When your department starts showing efficiency gains, leadership will naturally ask what's behind the success. The answer will be you, your company's AI expert!
4 Ways to Expand Your Influence Beyond Your Company
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Host AI-focused gatherings for professionals in your local area. You don't need to be the featured speaker, simply organizing the event positions you as a connector and knowledge resource.
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Speak at events for local business groups, chambers of commerce, and economic development councils.
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Create content that documents your exploration of AI. Start with written posts on social media platforms like LinkedIn, then potentially expand to video content or podcasts. You don't need to position yourself as the ultimate authority—simply asking good questions and facilitating learning can establish you as a valuable resource.
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Consider pursuing certifications or completing courses that provide credentials you can display on your resume or LinkedIn profile.
Today's advice provided with insights from Chris Daigle, a featured guest on the AI Explored podcast.
Watch the full interview YouTube
Shopping in ChatGPT: OpenAI has updated ChatGPT's web search capabilities to enhance online shopping with personalized product recommendations that include images, reviews, and direct purchase links. Available in OpenAI's default AI model, GPT-4o, the enhanced shopping features will be accessible to all ChatGPT users worldwide, including those on the Pro, Plus, and Free tiers and users who aren't logged in. Users will receive tailored product recommendations across various categories, including fashion, beauty, home goods, and electronics. The update will not include advertisements. OpenAI will not receive commissions from purchases made through the ChatGPT platform. The shopping results will be independently determined and will rely on structured metadata from third-party sources such as pricing, product descriptions, and reviews. Reuters
Meta Launches Meta AI App: Meta AI is available across various Meta platforms, including WhatsApp, Instagram, Facebook, and Messenger, but it now also exists as a stand-alone application. The app includes a Discover feed where users can share and explore how others are using AI. The app offers personalization by remembering specific user preferences and drawing on information users have already shared on Meta products. The Meta AI app is now the companion app for Meta's AI glasses, replacing the Meta View app for Ray-Ban Meta glasses. Users can start conversations on their glasses and continue them in the app or on the web through the history tab. The web version of Meta AI has also been upgraded with voice interactions and the Discover feed, optimized for larger screens and desktop workflows. Meta is testing additional features, including a rich document editor in select countries and the ability to import documents for analysis. Meta
X Addresses Shadowban Concerns With Tips for Visibility: Some X users have reported issues using hashtags in posts and experiencing unexpected behavior with replies and mentions. In response, the platform outlined several reasons posts may not show up and provided advice to help users make sure mentions, replies, and hashtags publish correctly. X
Blurred YouTube Thumbnails Test: A new test feature blurs thumbnails for search queries with sexual themes. While thumbnails may be blurred, video titles, channel names, and descriptions will remain visible. Users will have the option to unblur thumbnails if they choose. This test aims to determine if this feature helps users avoid accidentally viewing sensitive content that still follows YouTube's Community Guidelines. The test is currently being rolled out to a small percentage of YouTube viewers. YouTube
YouTube Creator Feature Updates: YouTube will begin displaying the status of uploads while they're pending on the channel page, showing an uploading arrow and percentage. Upload filter chips at the top of the channel page allow creators to change which videos are visible on their page, though this doesn't affect what viewers can see; this update will only apply to YouTube's main app on mobile and tablets. YouTube is improving functionality on the playlist tab on Studio Desktop by expanding search capabilities beyond just titles to include descriptions and visibility. YouTube is bringing the ability to add and edit stylized captions to Shorts on Android and iOS. The captions feature in the Shorts editor will make videos more engaging and accessible to viewers, especially those watching with the sound off. Creators will soon be able to edit the captions, reorganize them, and customize the font and color. YouTube
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Did You Know?
Aristotle documented inverted cauldrons as early diving bells in 400 BC. These devices trapped air, allowing divers to breathe underwater—a concept later revived in 1535 for salvaging shipwrecks.
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