Today's Guide to the Marketing Jungle from Social Media Examiner...
presented by
The weekend is almost here, Pz! Here’s a recap of the most important insights, trends, and updates from the week. Catch up in minutes and go into next week prepared.
In today’s edition:
Leveraging LinkedIn Recommendations strategically
Getting your ChatGPT-hosted lead magnets ready for the move to Sites
5-part YouTube script framework for businesses
How to use Claude Design
4 things we’ve learned on The Road to 3K
🗞️ Industry news from Gemini, Claude, Instagram, Reddit, and more
Build a LinkedIn Trust Loop Using Your Recommendations URL
Want potential clients to vet you quickly and feel confident enough to book a call? Marketers who scatter their credibility across platforms make it hard for prospects to verify it. This trust loop strategy will help:
Go to your LinkedIn profile and find your recommendations section. Copy the direct URL that links to your recommendations. The URL format is linkedin.com/in/YOUR-USERNAME followed by the recommendations path. This gives you a unique, shareable link to your most trusted social proof.
Add that recommendations URL to your Stan Store, your link-in-bio page, and your email signature. The goal is to create a circle: someone finds you on your website or link-in-bio, clicks through to your LinkedIn recommendations, reads real endorsements from real people with real profiles, and returns to your site ready to take action.
Audit the top of your LinkedIn profile for visual trust signals. Replace a logo-only banner with an image showing you in action, such as speaking on stage or working with clients. Verify your account with LinkedIn's ID verification. Make sure your company page has an actual image, not a gray placeholder box.
Add a call to action at the very top of your profile, telling visitors to follow you and ring the notification bell. This keeps you visible in their feed after the first visit and extends the trust-building window beyond a single profile view.
Pro Tip: LinkedIn recommendations carry more trust than website testimonials because each recommendation is linked to a real person's profile, job title, and professional reputation. AI cannot easily fabricate that chain of verification, which is why prospects treat LinkedIn recommendations as more credible than anonymous reviews.
This tip was shared by Judi Fox at Social Media Marketing World. Get your ticket to join us in Anaheim this April.
Custom GPTs are Retiring: How to Update Your Lead Magnet
OpenAI is retiring custom GPTs on December 11, and when that happens, GPT links stop working. If you've been using a custom GPT as a lead magnet, that's a real problem. Your GPT's instructions can move into a Skill, which stays private, or a plugin, which starts private and needs a separate approval process to go public, with no guarantee that it will go public.
The better move is ChatGPT Sites, and it's not just a replacement. It's an upgrade.
A Site is an interactive web page that ChatGPT builds and hosts for you. Feed it the same knowledge your GPT ran on, and a public Site is open to anyone with the link. No ChatGPT login required, which means one less hurdle between prospects and your expertise.
But the real shift is the experience.
A GPT drops people into a blank chat box and hopes they know what to ask. A Site flips that. You tell ChatGPT to make the page interactive, the visitors answer a few targeted questions about what kind of business they run or what they're stuck on, and the Site delivers results shaped to their answers. Think quizzes, assessments, calculators, and recommendation tools.
Sites is in public beta on paid ChatGPT plans, so you can start building today.
Want to see how it's done? We walked through creating your first Site and much more in our recent session replay, Rediscovering the True Potential of ChatGPT, available instantly when you join the AI Business Society.
Make AI Your Career Advantage
Knowing a few prompts no longer sets you apart. So most marketers are testing tool after tool, hoping something sticks.
The ones who stand out know which tool fits which task and build workflows that save hours each week.
Learn how at AI Business World, April 2-3 in Anaheim. You'll get two days of hands-on training from practitioners who build these workflows themselves. Save 50% on your ticket this week.
Show me what I'll learn.
How to Keep YouTube Viewers Watching and Turn Them Into Customers
Are you pouring hours into short-form videos that vanish from feeds (and consumers’ minds) within days? Adam Ivy, YouTube strategist and founder of the YouTube Revenue Lab, says long-form YouTube content built for retention can earn trust, attract views, and bring in customers for years, even after you stop uploading.
Why Focused Attention Beats Distracted Scrolling
Discover why who is watching matters more than how many, and why focused viewers are far more likely to become prospects than distracted scrollers.
The First Seconds That Decide Whether Viewers Stay
Learn how to open with an emotional hook and build intrigue without giving away the payoff, plus the storytelling sequence Adam uses to show viewers he understands exactly how they feel.
How to Keep Viewers Moving From Point to Point
Find out why numbering your steps may be costing you viewers, and the transition technique that keeps people watching longer than they realize.
Engagement and Calls to Action That Don't Feel Salesy
Discover how to spark comments that signal active viewing, a casual way to mention your lead magnet without losing trust, and an organic retargeting trick hiding on your thank you page.
Ending Your Video in Momentum
Learn why long goodbyes hurt your channel and how to wrap up fast so viewers move straight into your next video.
Want to Learn More?
How to Create On-Brand Visuals With Claude Design
AI design tools make it easier than ever to churn out generic, template-looking content. But if you set things up the right way, Claude Design can act as your own front-end designer, keeping every slide deck, landing page, and animation consistent with your brand. AI strategist Jeff Sieh, host of Creator News Live, shares how he uses it.
The Biggest Misconception About Claude Design
Discover what Claude Design actually does, what it can't do, and why treating it like an image generator means you'll miss most of its value.
Why a Design System Is the Foundation for Everything
Learn what goes into a design system, the inputs that help Claude build a better one, and how a single portable file lets you carry your brand into any AI tool you use next.
How to Work With Claude Design Like an Art Director
Find out the iteration technique the creator of Claude Design uses himself, plus a simple editing habit that saves you time and credits.
Taking Your Design System Beyond Claude Design
See how Jeff exports his design system to automate podcast cheat sheets, YouTube thumbnails, and social media carousels, and the workaround he uses to fill the image gap.
Turning Transcripts Into On-Brand Animations
Learn how Claude Design creates motion graphics and interactive page elements that match your brand and barely add any weight to your website.
Want to Learn More?
Meet the Ones Who Get It
Your friends outside marketing nod politely when you talk about reach and conversion. Your coworkers have their own deadlines.
Find people who speak your language at AI Business World, April 2-3 in Anaheim. Table talks and meetups make it easy to connect. And many attendees leave with friendships that last long after the event.
Save my seat!
Here's What You Missed From Our Short-Form Docuseries
Mike and the team test ideas submitted by fans to get 3,000 people to Social Media Marketing World 2027. Here are four lessons from the past week:
1. Turn repetitive tasks into AI skills. Mike was scheduling every video by hand. He had AI build a skill from his feedback, and when it made a mistake, he had it fix the post and update the skill. Now he just says, "Schedule the video."
2. Pair AI tools for their strengths. Claude can't hear, so it couldn't pick music for Mike's videos. Mike had Claude ask Gemini to listen to the options. Together, they found the right tracks.
3. In referral programs, the reward is the easy part. The hard part is tracking who referred whom without making it complicated for your customers. The team's rule: if it isn't simple, nobody will use it.
4. Show the process, not just the results. A fellow creator told Mike what he loves about the series: the transparency. Watching someone work toward a goal in the open, including what isn't working yet, draws people in.
Watch the series and share your idea on YouTube.
Instagram Adds Carousel Creation to the Edits App: Instagram is expanding Edits beyond video-focused creation with a new carousel workflow that lets creators combine photos and videos, experiment with layouts, apply Edits fonts and text styles, and make reusable cutout stickers. The feature gives creators another format for producing Instagram content within Edits and is rolling out first on iOS, with Android support planned soon. Creators via Threads
Instagram Adds Threads Post Sharing to Stories: Instagram is introducing a Threads sticker that lets users embed previously liked or saved Threads posts directly into their Stories. The feature extends Meta’s recent push toward more visual ways of sharing Threads conversations and gives creators and brands another way to bring Threads content in front of their Instagram audiences. Social Media Today
Instagram Reassesses Native iOS Tab Bar After Apple Adds Image Support: Instagram head Adam Mosseri says Apple’s native tab bar now supports images, addressing an earlier limitation that had led Instagram to recreate the interface itself. However, Instagram still sees technical obstacles involving video-related color effects on iOS 26, the inability to retract the native bar during scrolling, and unintended tab changes caused by swipe gestures. Mosseri noted that iOS 27 appears to address the color-related issue. Mosseri via Threads
Meta Expands AI Advertising Tools From Campaign Creation to In-Conversation Checkout: Meta is introducing a broad set of AI-powered advertising capabilities spanning creative development, campaign management, audience discovery, video generation, and commerce. Ads Creative Studio is expanding to more advertisers, while Meta AI business assistant is becoming more agentic, with tools to create and optimize campaigns conversationally and automate recurring tasks. Meta is also introducing natural-language audience discovery, scaling generative video capabilities, and testing direct checkout within Meta AI, Muse, and Meta Business Agent experiences to shorten the path from product discovery to purchase. Meta
Reddit Expands Lead Generation With Max Campaigns, In-Market Audiences and CRM Integrations: Reddit is strengthening its lead generation advertising capabilities with automated Max campaigns, new intent-based targeting, expanded measurement partnerships, and deeper CRM connectivity. Advertisers can capture prospects through their own landing pages and forms, optimize toward lead submissions, and route data into existing workflows. The additions are designed to help brands move beyond lead collection toward qualified demand while providing clearer insight into campaign and pipeline performance. Reddit
TikTok Expands Agentic AI Across Commerce, Leads and Advertising: TikTok is rolling out a broad set of AI-powered advertising capabilities spanning the customer journey, from conversational shopping and lead generation to automated search campaigns and creative selection. New offerings include Buy Direct and Shopping Assistant for commerce, Agentic Leads for qualifying prospects, and TikTok Ad Network for extending campaigns beyond the platform. TikTok is also expanding its MCP integrations and enhancing GMV Max to optimize campaigns against a more complete view of seller costs, further embedding AI and automation into campaign execution and measurement. TikTok
Anthropic Launches Claude Haiku 5.5: Anthropic has released Claude Haiku 5.5 for high-volume workloads where speed and cost are priorities, while significantly improving performance over the previous Haiku generation. The model introduces adjustable reasoning effort and is positioned for tasks ranging from summarization and customer support to browser automation and coding subagent work. Alongside the launch, Anthropic is lowering Sonnet 5.5 cache-read costs, introducing monthly API credits for Max and Team subscribers, and expanding its SDKs with computer and browser-use capabilities. Anthropic
Google Brings Gemini 4 Argon and Agentic Task Automation to the Gemini App: Google has introduced Gemini 4 Argon to its consumer AI experience, combining stronger reasoning and coding capabilities with new tools for completing work across applications. The update integrates Google Antigravity into Gemini for macOS, adds a dedicated task mode for delegating activities, and expands connectivity to more than 40 third-party apps and services. Gemini 4 Argon also introduces more concise responses and improved progress reporting for extended tasks. The new capabilities are available to Google AI Pro and Ultra subscribers. Google
Grok Bot Adds X Search, Monitoring, and Automated Industry Roundups: Grok Bot has introduced capabilities to search, read, and monitor content on X, enabling users to follow conversations and receive updates on topics of interest. Businesses and marketers can use the bot to track product feedback, stay informed about emerging stories, and request recurring industry summaries. The features are available to all users without the need to configure an X connector, making X-based research and monitoring more accessible. @Bot via X
Meta Introduces Muse Wonder Models for Advanced AI Agents: Meta has unveiled Muse Wonder and Muse Wonder Full, a new generation of frontier AI models designed to handle complex tasks across personal and professional workflows. Building on the foundation established by Muse Spark, the models aim to improve AI agents' ability to complete activities ranging from document analysis and administrative tasks to application development. Muse Wonder is available to developers through the Meta Model API and Muse Code, while Muse Wonder Full is accessible to Muse Code subscribers. Meta also plans to bring Muse Wonder to its personal AI agent, beginning with subscribers. Meta
OpenAI Brings GPT-6 and Intelligent UI to ChatGPT: OpenAI is expanding GPT-6 across ChatGPT alongside Intelligent UI, a new capability that lets the model dynamically create visual and interactive responses instead of relying on a standard text-based conversation format. Depending on the task, ChatGPT can generate charts, forms, diagrams, calculators, planning interfaces, and other interactive experiences directly in a conversation. GPT-6 also introduces progressive answering, enabling ChatGPT to begin responding while reasoning continues, and includes improvements to web search performance and safety. The rollout covers both paid and free ChatGPT tiers, with GPT-6 Sol and Luna tuned for their respective experiences. OpenAI
What Did You Think of Today's Newsletter?
Michael Stelzner, Founder and CEO
P.S. Add
michael@socialmediaexaminer.com into your contacts list. Use Gmail?
Go here to add us as a contact.
We publish updates with links for our new posts and content from partners. Your information: Email:
punjabsvera@gmail.com Opted in on: 2022-03-22 16:02:45 UTC.
